A newsletter makes it quiet enough for your audience to hear you.
Your newsletter keeps your audience in a conversation they care about, helping them engage with the problems you solve. Then they realize they need you. We write the newsletter, and your ideas build the bond.
We start with your sales calls, client emails, decks and proposals, so every issue sounds like you and says what you actually think.
We do the research, writing and production. Plans start at $499 a month, and you can send twice a month or weekly.You approve every issue.
You own the list.
This is what a useful issue looks like.
The lead is illustrative. The sample includes real, dated news.
Read the complete issueBefore you increase your second-order discount, check when customers receive the first order and what help they get using it.
This edition also covers Shopify's analytics change, Rollouts update and WhatsApp opt-ins.
We start with stuff you've already made. See how
Most people treat a newsletter as a polite way to stay in touch, and it is one. It also shows what you know, brings in readers who've never heard of you and can earn money on its own. Every one of those jobs depends on an issue somebody actually wanted to read.
Every issue goes into an archive your business owns. After a dozen issues, a prospect can read your thinking for an hour before the first call, and that sells you better than a capabilities deck ever could.
They hired you, almost hired you or might hire you next year. A newsletter puts your name in front of them every couple of weeks, so you're the first call when something changes.
Nobody likes being rushed into trust. A reader can spend two years with your newsletter before they reach out, and by then they've already decided you're the one.
You can't publish "it depends" every two weeks for very long. The habit forces you to decide what you believe, and readers remember a business that tells them what it actually thinks.
Readers reply. They tell you what they're stuck on, which sharpens your thinking and shows you which services to build. As the list grows, it starts to work like a media property. We run your platform's ad network for you, and sponsors show up once the audience is worth reaching.
A good issue already has the hook, the argument and the examples, so it's easy to cut into posts. Tools like DemandBird make that fast. Every newsletter platform also publishes a public archive of your issues, which gives search engines and AI tools something worth finding.
Good issues get forwarded with a note that says "you need to read this." That's how new people find you, and they show up already knowing how you think.
Omeda tracked about 1.96 billion emails its media and publishing clients sent from July through September 2026. Newsletters got a 1.51% click rate, and promotional emails got 0.46%. The senders and audiences differ, so it's a strong hint and not a lab test. When every email asks for something, readers learn to skip all of them.
We write every issue so it's worth reading even if nobody clicks.
the click rate of newsletters compared with promotional email, Q3 2026
Omeda, Email Engagement ReportYou know it would help. You also know you don't have time to write one every other week, and you're not sure anyone would read it. We handle the research, the writing and the production, starting from material you've already made. From the fourth issue on, your part takes less than 15 minutes.
Start mineIt takes hours every week, the opens look fine and nothing much happens after that. Give it to us. We'll learn how you think, take over the writing and make every issue do the jobs above. Your subscribers and your archive stay yours.
Fix mineYou give us sales calls, client emails, decks, proposals and old posts. We use them to learn how you talk, what you believe and what your clients count on you for.
Your material is full of things your audience would love to know. We pick the best angle for each issue and add fresh research and the week's news.
AI helps with research and drafting. Tim edits for substance, accuracy and a voice that sounds like you on a good day.
We load the approved issue into Beehiiv and use reader replies and your notes to sharpen the next one. Your archive grows with every send.
If the reader never clicks or buys, the issue should still have been worth opening.
Our sample hands an ecommerce team a concrete way to fix its reorder emails, plus real context on three industry updates. A reader can use it without clicking anything or booking a call, which is the whole point.
Read the complete sampleThe agency and lead scenario are made up. The news is real and sourced.
Every issue delivers a complete idea, useful context and what actually changed in your world. The invitation to work with you comes after the value, not instead of it.
We rework the opening and structure into an article your team can review and post.
We prepare an article version your team can publish, as long as your account supports X Articles.
We look at how readers responded and what to change. The more you tell us about replies and deals, the smarter it gets.
Tim Kilroy, editor
I write the Agency Inner Circle newsletter for agency owners myself, every issue. It has brought in more than $20,000 in ads and sponsorships. It has also led to consulting work worth more than $90,000 a year, some from readers who hired me and some from talks, podcast interviews and guest articles that readers invited me to give.
Three of those clients never needed a sales process. They'd been reading for a while, and they asked how much it costs.
The newsletter also led to a content partnership with Copper CRM, a virtual conference talk and five podcast interviews. I didn't pitch any of it. They came to me, which still feels like cheating.
I write the Inner Circle by hand, without the WTF Growth process, so these are my results, not client results. What carries over is the editorial bar, and I review every issue we make for you.
We judge a newsletter by real replies, forwards, mentions on sales calls and referrals, not open rates. Other businesses have published what their newsletters turned into over long buying cycles.
Read the researchEdelman and LinkedIn's 2025 research found that thought leadership reaches the people who influence a purchase behind the scenes as well as the obvious buyer. It covers thought leadership broadly, not newsletters alone. Read the report ↗
Bluleadz reports that its monthly newsletter for OnPoint Consulting influenced $246,000 in revenue within a broader marketing program.
Bluleadz reports on OnPoint ConsultingBop Design describes an $80,000 Perr&Knight contract from a recipient who spent five years on the newsletter list before reaching out.
Bop Design reports on Perr&KnightPotions reports that Stat Digital's newsletter reached 650-plus subscribers and helped restart prospect conversations and expand existing client work. The added revenue isn't disclosed.
Potions reports on Stat DigitalThese are other people's published case studies, not our client results, and nobody has audited them. They show what's possible, not what's typical.
$499 setup · 3-month minimum
It's built for experts who want a steady drumbeat.
$749 setup · 3-month minimum
It's built for firms that want to be the first call.
Setup waived · 3-month minimum
It's built for teams with more than one audience to serve.
If you've sent the material we ask for and don't approve issue one after two rounds of edits, we refund your setup fee and part as friends.
These are launch prices, and they'll go up. Every plan has a 3-month minimum. Beehiiv bills you directly for your Beehiiv plan, because the list belongs to you.
If you sell expertise and your buyers take a while to decide, it almost certainly will. Consultants, agencies, advisors, accountants and specialist shops all fit. Tell us what you sell when you apply, and we'll tell you honestly if a newsletter will help or if you'd be better off buying ads.
No. Your subscribers and your archive stay yours. We learn your voice from what you've already sent, plus your calls and documents, and then we take over the writing.
Issue one takes about an hour of your time, and issue two takes about 45 minutes. Issue three takes about 15 minutes. From issue four on, each issue takes you less than 15 minutes.
Your first issue never takes more than 10 days from the kickoff call. We aim to have you published in seven days or less.
Yes. Add all of your current clients, past clients and prospects, and you'll usually have a decent starting point. Then share each issue on social media and add the people who sign up.
You know your business. We find the angle, add current context, make the idea concrete and edit it into a voice that sounds like you. Read the sample and judge for yourself. You shouldn't have to become a publisher to have a great newsletter.
WTF Growth handles research, writing, editing and production using AI-assisted workflows. Tim supplies editorial judgment and final review, informed by about ten years of regular newsletter publishing. You provide existing material, confirm the direction and review the work.
Yes, and we're not weird about it. AI helps read source material, research what's new, draft and prepare production. Humans check the facts, relevance and voice before the issue ever reaches you.
Absolutely. Readers should know what you do and how to hire you. A relevant invitation can follow a useful idea, a story or a timely update. The issue just has to be worth reading even when they don't buy.
We look past open rates to the stuff that matters: real replies, forwards, mentions on sales calls, referrals and deals you tell us about. We separate the work the newsletter started from the work it helped along. Some of it will never be traceable, which is true of every good reputation.
We can work from your case studies, documents, past writing, notes and voice memos. The goal is to capture your thinking in a way that fits how you work.
We can't predict that, and you should run from anyone who says they can. A newsletter can make money a bunch of ways, from new and repeat clients to referrals, sponsorships and products. We run your platform's ad network for you, so the list can start paying its way while the rest catches up. See how a newsletter drives revenue
The newsletter runs in your account, under your brand. Your subscriber list and archive stay with you.
Tell us what you sell and who you wish read your emails. We'll tell you honestly if a newsletter will help or if you'd be better off buying ads.